Cosmo Lady (China) Holdings Company Limited (“Cosmo Lady” or the “Company”, together with its subsidiaries, the “Group”) is principally engaged in the design, research, development and sale of intimate wear. The company is the largest branded intimate wear enterprise in China in terms of both total retail sales in 2018 and the number of retail outlets as of December 31, 2018, according to the Frost & Sullivan Report.
In order to cater for consumers of different demographics, the company has been marketing and selling its products through a diversified brand portfolio, comprising the core brand “Cosmo Lady” (都市• 儷人) and three sub-brands, namely “Cosmo Elegance” (都市• 絲語), “Cosmo Blossom” (都市• 繽紛派) and “Cosmo Esquire” (都市• 鋒尚). The company has further elevated its brand portfolio and launched “Secret of City Beauty” (都市麗人的秘密) and “Freeday” (自在時光), aiming to attract different segments. Besides, through the acquisition of brands including Ordifen, Rubii and Ilsée, which are prestigious high-end brands with great customer awareness, the company efficiently elevated its brand portfolio and increased the number of its major brands to nine.
The company operates a highly integrated business model, which enables to exercise substantial control over critical stages of the industry value chain to ensure flexible production, optimal inventory level and timely delivery of products to the market, thus providing strong support to the company’s rapid retail network growth. The company is committed to product design, research and development, and has built a vast first-hand consumer database through comprehensive information technology platform.
The company intends to enhance product offerings and strengthens brand recognition to solidify its industry-leading position, with an aim to leading the fashion trend in China’s intimate wear industry.